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[CS.AI] Personalization, Personas, and Forecasting in Value Alignment

Published at: 2026-07-29 22:00 Last updated: 2026-07-30 03:24
#AI #Machine Learning #optimization

Abstract

LLM behavior may be conditioned by human identity in several ways: they may be asked to adapt to users, role-play populations, or forecast how people would answer value-laden questions. We test whether these framings are interchangeable using the World Values Survey (WVS). We evaluate GPT-5.4, Claude Sonnet 4.6, Gemini 2.5 Flash, and Qwen3-235B on 101 WVS-derived questions across 13 language-country slices, comparing a language-only baseline with user-country, persona-country, and third-person prompts.

Across 21,008 model-response rows, prompt framing is a first-order determinant of cultural alignment: country cues often shift answers substantially, but not all shifts move toward matched human response distributions. Third-person forecasting yields the strongest directional alignment for four of the hosted models, while personalization and role-play are weaker or less stable. Alignment gains concentrate on salient value dimensions such as religiosity, gender roles, and work-oriented material values, whereas institutional trust and democracy-related questions remain difficult. These results show that prompt framing is not a cosmetic choice in cultural value elicitation; it changes both model behavior and measured alignment.

Blogger's Review: This article reveals the significance of prompt framing in cultural value elicitation, highlighting the limitations of personalization and role-play while providing new insights for future model optimization, especially on complex social value issues. Understanding how these frames affect model outputs will aid in designing more precise human-computer interactions.

Original Source: https://arxiv.org/abs/2607.24782

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